In a recent episode of Remodelers On The Rise, BEC Innovations’ Blair Roedel was welcomed by Kyle Hunt for an honest conversation about what it really takes to expand a remodeling company.
Blair explained how our story began at the height of the pandemic, when she launched a small handyman service in response to the needs of homeowners around her. What started as a practical solution during uncertain times steadily evolved into something much larger. Over time, she recognized that quick-fix repair jobs and comprehensive renovation projects require entirely different approaches. Making the leap meant redefining the company’s identity, restructuring operations, and rethinking how we delivered value.
One of the biggest lessons Blair shares is that moving into full-scale remodeling isn’t just about offering bigger projects – it demands a different perspective. Remodeling involves longer timelines, deeper planning, and a more refined client experience. Separating the handyman division from the remodeling arm of the company allowed BEC Innovations to sharpen its focus, improve processes, and elevate its brand positioning.
A key theme in the discussion was the importance of mapping out the homeowner’s experience from first inquiry to final walkthrough. By carefully evaluating each step, Blair has been able to identify friction points, strengthen communication, and increase close rates. Tracking performance metrics has also played a central role. She explained how, rather than only reviewing past results, she monitors forward-looking indicators that help the team stay proactive and maintain momentum.
Blair also emphasized how much she values strong professional relationships. Building trust with trade partners, industry peers, and clients positioned the company to take on larger and more complex projects. At the same time, she empowers all team members to take ownership of their roles. Clear expectations and accountability create a culture where everyone contributes to our shared success.
Our journey from handyman services to a dedicated remodeling firm has required adaptability, discipline, and continuous improvement. Growth doesn’t happen by accident – it’s built on strong systems, financial stability, and a commitment to delivering an exceptional client experience.
Today, we’re proud of how far we’ve come – and even more excited about where we’re headed.
Listen to the full podcast here: https://podcast.remodelersontherise.com/from-handyman-roots-to-strategic-growth/
