After earning a degree in architectural engineering, Blair Roedel became a senior estimator for a mechanical engineering firm, and eventually found her way to remodeling. In this episode, she explains how she launched BEC Innovations during the early days of the pandemic and grew it into a values-driven renovation company in the Nashville area. She shares how she defined her company standards from the beginning, built a strong internal culture, and developed a recruiting process to find team members who align with her expectations.
In this episode, you will learn:
- How Roedel uses educational content on her website to drive leads and set expectations
- Roedel’s approach to recruiting and how she finds team members who share her mindset
- How Roedel uses personalized video messages to close more sales
- How creating a pricing guide on the company website has helped set expectations and filter leads
- The tools and communication habits that help her team stay ahead of client concerns
